Have you made a how-to, tutorial, or fun fact video recently? If so, you’re among TikTok’s 1.7 billion monthly users. TikTok is a powerful platform for creators, influencers, and small businesses. There's immense potential to build an audience and earn real money on the app, which is likely why you’re here.

With TikTok's massive reach, it’s natural to wonder if you can monetize your profile. The short answer is yes, but you need the right strategy. Who knows? You could be the next big influencer!

While reaching superstar status might be a stretch, these eight strategies can help you earn money on TikTok. We're also covering sustainable monetization options to diversify your income beyond social media.

Let’s get started!

How Much Money Can You Make On TikTok?

There’s no single answer, but here are two key points:

1. Creators can monetize through multiple income streams, affecting their overall earnings.
2. A TikTok account’s follower count and engagement rate directly influence earnings.

While accounts with the largest followings often earn the most, engagement rate is now equally important. This shift allows even small TikTok accounts to make money, leading to the rise of micro-influencers with 10,000 to 50,000 followers.

No matter your audience size, with the right strategy, you can turn a profit with your TikTok content!

3 Steps to Build an Engaged TikTok Following

To monetize on TikTok, you need a large, engaged following. Here are three steps to build that connection:

Step 1: Develop Your Brand

Your brand should be incorporated into every element of your TikTok account. Have a clear understanding of what type of videos you’ll post, and be consistent. Ask yourself: Who are you? What do you do? Who is your audience?

Step 2: Create Content Your Audience Wants to Watch

Your audience’s interests should guide your content. Research what other creators in your industry post and create engaging content by focusing on these aspects:

• Grab your audience’s attention immediately.
• Lead with an emotional hook.
• Vary your video content while staying true to your brand.
• Be authentic!

Step 3: Post Consistently

TikTok recommends posting 1 to 4 times daily. Consistency keeps you on your followers’ minds and increases your chances of going viral. Monitor your performance to find the frequency that works best for you.

8 Ways to Make Money on TikTok

Now, let’s explore eight strategies for making money on TikTok:

Monetize on the TikTok App

1. Apply to the TikTok Creator Fund: Available to creators who meet specific requirements. The fund has been revamped to generate higher revenue.
2. Post Content to TikTok Series: Create paywalled content. Series can include up to 80 videos, each up to 20 minutes long.
3. Accept Live Gifts: Host live streams and accept virtual gifts from followers, which can be converted to cash.

Monetize Your TikTok Profile

1. Sell Your Own Products or Merch: Advertise your products or services on TikTok. Include a link to your ecommerce site in your bio.
2. Partner with a TikTok Influencer: Use influencer marketing to grow your brand presence. Make sure their content and audience align with yours.
3. Publish Sponsored Posts: Become an influencer and post content sponsored by brands.
4. Run In-Feed TikTok Ads: Use TikTok ads to reach your target audience. Integrate with Shopify for seamless ad creation and tracking.
5. Start a Paid Membership: Establish a subscription model for steady income. Even a small monthly fee can add up over time.

Diversify Your Income Beyond Social Media

Imagine TikTok ceases to exist. It’s crucial to diversify your income streams beyond social media. One of the best ways to achieve sustainable revenue is through digital products like online courses, coaching programs, and online communities.

By leveraging these strategies, you can turn your TikTok presence into a profitable venture and secure your financial future.