Est. 2021 · Silicon Valley
We build the products we wish existed.
Founded in 2021 in Mountain View, California — right next door to Google — utobo was born in the heart of Silicon Valley with a simple philosophy: build the products we wish existed.
We don't look for markets to enter. We start with problems we have ourselves.
When something in our own business is unnecessarily complicated, expensive, or fragmented, we build a better solution. We use it ourselves, refine it, and then make it available to other small businesses facing the same problem.
Built from our own problems
Two products. One shared DNA.
They serve different parts of an online business, but they come from the same place: a problem we had, then a solution we built.
Different problems. Different products. One philosophy. If we have a problem, we build the solution. If it works for us, we believe it can help thousands of other small businesses too.
Our mission
Give small businesses the leverage of much larger companies.
A small team shouldn't need dozens of disconnected tools — or a big operations team — to build and run a great online business. We believe software should do more of the work. Our job is to build the products that make that possible.
Built for the long term
We're founder-led and privately held, and we're building utobo for the long term. We don't build because a market is hot — we build because we have a problem worth solving, and because solving it can make a real difference for other businesses like ours.
- Founder-led and privately held
- Built on problems we live with ourselves
- Every product used inside utobo first
Every product starts with us.
Then it goes to you.
One company. One philosophy. Two products.
Store and Email look different on the surface, but they're expressions of the same idea: build what you need, make it better, then share it with the world. That's utobo.