In the midst of social media buzz and paid ads, email marketing often gets overlooked. But don't underestimate its power!

For Knowledge Commerce entrepreneurs, deciding where to focus your efforts can be tough, especially when there's so much noise out there. However, the numbers don't lie: email list building remains a top priority for digital businesses.

According to The Data and Marketing Association, strategies like email list segmentation and personalized emailing were key in 2017.

So, despite the ever-changing digital landscape, one thing remains clear: building and nurturing your email list is crucial. But how do you do it?

If you're in the business of online courses, coaching, or digital products, here are some simple strategies to attract more subscribers without being pushy:

Home Page Opt-In Forms: Make it easy for visitors to subscribe by placing opt-in forms prominently on your website. With platforms like Utobo, you get built-in opt-in forms, exit pop-ups, and more, without hassle.

Blogging: Leverage your blog to attract email subscribers. Each blog post is an opportunity to offer valuable content and invite readers to join your list for updates. Utobo's built-in blogging feature makes it simple to integrate opt-in opportunities into your posts.

Social Media: Utilize your social media platforms to reach potential subscribers. Share engaging content and encourage followers to sign up for your newsletter. Utobo offers tools to create promotional pipelines and capture email leads effortlessly.

Guest Posting: Expand your reach by writing guest posts for other relevant websites. Include a call to action inviting readers to subscribe to your newsletter. Utobo's pages can enhance the experience for visitors coming from guest posts.

Referral Incentives: Encourage your existing subscribers to spread the word about your newsletter by offering incentives. Whether it's a chance to win a prize or a discount, rewarding referrals can boost your subscriber count.

Using Other People’s Lists: Partner with businesses or influencers with similar audiences to tap into their email lists. Provide value and offer joint venture opportunities to build trust and expand your reach.

Webinars: Host free webinars to showcase your expertise and attract new subscribers. Promote your webinar across your channels and offer exclusive content to incentivize sign-ups. 

Remember, success isn't just about the size of your list—it's about the quality of engagement with your subscribers. Focus on building relationships and providing value, and your email list will thrive.