See where your traffic and sales come from.
Connect your Google Analytics property, included on all plans, to track visitors, sources and conversions beside a sales dashboard for revenue, orders and product performance.
See your traffic. Read your sales.
Track visitors and sources in Google Analytics, and revenue, orders and product performance in your store dashboard.
See where visitors come from.
Explore search, social, email and direct traffic, the pages people view and the conversions you configure.
Read revenue and orders.
Review orders, gross sales and product performance in your store dashboard, with learner reports for what happens after the sale.
Compare search, social, email and direct visits in your connected Google Analytics property.
Illustrative Google Analytics insights. Explore traffic detail in your connected property.
| Product | Orders | Gross sales |
|---|---|---|
| Brand foundations | 20 | $2,580 |
| Portfolio review | 6 | $900 |
| Identity toolkit | 30 | $870 |
| Studio Notes | 20 | $380 |
| Total | 76 | $4,730 |
Gross sales before payment processing fees, refunds, and tax adjustments.
Illustrative people and progress.
Track completion rates and learner progress to see who finishes and where people drop off.
Explore reportsConnect Google Analytics. See every source.
Connect your Google Analytics property, included on all plans, to explore traffic sources, behavior and the conversions you configure.
- See visits from search, social, email and direct links.
- Compare interest across pages and products.
- Explore location and device patterns.
- Review the conversion measurement you configure.
Google Analytics complements your store’s sales and learning reports. Its measurement depends on the setup and permissions you choose.
Pages and products
Traffic sources, behavior, and configured conversions
Configure measurement and consent for your site. Traffic availability depends on the integration and your settings.
Track conversions. Act on the source.
Read a Google Analytics signal, then move to the page, campaign or product it points to.
Fictional values used throughout these examples. These views do not join visits to individual buyers or prove which channel caused a sale.
Search is the largest source here, at 40% of visits.
Does the page match the search?
Open the pages people find from search and check the first screen names who the product is for and what is included.
Email drives 30% of visits in this example.
Does the page continue the email?
Check the linked page carries the same product name, promise and next step the campaign invited readers to take.
Brand foundations earns $2,580 gross sales here, at a 0% platform fee.
Which product earns the next hour?
The Identity toolkit takes 30 orders to the course’s 20, while the course earns more gross sales per buyer.
Compare numbers on a consistent basis.
Check the measurement setup. Google Analytics data depends on the property, configuration and consent choices for your site.
Understand what you can measure.
Does utobo integrate with Google Analytics?
Yes. You can connect a Google Analytics property to measure visitors, traffic sources and conversions across your store. It is included on all plans.
Can I see where visitors come from?
The Google Analytics integration supports insights into traffic sources such as search, social, email and direct visits, depending on your measurement setup.
Can I track course engagement?
Yes. Course completion rates and per-learner progress show what happens after learners enroll.
How is Analytics different from Reports?
Analytics connects your Google Analytics traffic with your store’s sales and course engagement. Reports brings the underlying business and learner records into views you can review and compare.