Marketing trends and channels evolve over time. While some trends come and go quickly, one channel that has remained consistent is email. In fact, email continues to be the top channel for content marketing among both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience.

Email can also amplify other marketing channels, such as social media. Despite its advantages, marketers face several challenges in their email marketing efforts, particularly the time it takes to create a visually appealing email from scratch. Without efficient tools, creating and sending out emails can become a time-consuming task, hindering productivity and lowering the ROI of email marketing campaigns.

Many companies settle for this situation because they are not ready to invest in a tool to simplify the process. However, email marketing tools don’t necessarily have to be expensive. There are plenty of free email marketing tools available that can help you save time and money.

If you’re looking for a LMS solution to complement your email marketing, test out a free 14-day trial of Sprout Social:

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Read on for our list of the top free email marketing tools:

1. HubSpot Email Marketing

HubSpot, known for its marketing automation platform, recently launched a free email marketing tool that supports various transactional email needs for small businesses. Whether you need to send kickback emails from lead offers, thank you emails after a purchase, or promote current campaigns, HubSpot Email Marketing’s free version can handle it. Its ease of use is a highlight, featuring a drag-and-drop visual editor and ready-made templates to get you started quickly.

A significant advantage of HubSpot Email Marketing is its native integration with other HubSpot tools, such as the free-forever CRM. This allows you to create a centralized contacts database, organize it in lists, and manage and track email performance.

2. Sender

Sender is one of the best free email marketing tools in the market with features ensuring deliverability. It lets you create stunning newsletters without any HTML knowledge by choosing from a template and customizing it with elements like images, videos, and text. Personalization options are available to create a more significant impact.

Sender’s robust analytics feature tracks who opened your emails, clicked on the links, and more. This helps you build accurate buyer profiles based on subscriber actions, optimizing your email strategy and crafting compelling offers.

3. utobo

utobo is a versatile platform that simplifies email marketing while also providing comprehensive e-learning solutions. It's perfect for educators, trainers, and small businesses looking to create and send engaging emails without the hassle. Utobo offers a user-friendly drag-and-drop editor and a variety of templates to get you started quickly.

What makes utobo stand out is its seamless integration with e-learning tools, allowing you to manage your courses, track student progress, and communicate effectively with your audience through well-designed emails. utobo’s analytics provide insights into your email performance, helping you make data-driven decisions to enhance your marketing strategy.

4. Sendinblue

Sendinblue is a marketing communication platform offering both email marketing tools and additional functions like customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make creating a great-looking email easy. The templates are responsive, ensuring your design looks good on any screen format.

Sendinblue includes features like A/B testing and segmented recipient lists, reducing manual effort and guesswork in optimizing your campaigns and targeting ideal audiences.

5. Omnisend

Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication channels in one place. Its free plan includes only email, which is sufficient for small and medium businesses. You can automate email delivery using behavioral triggers and time communications based on customer convenience.

Omnisend’s audience insights help send more relevant marketing messages. The Product Picker allows you to include products in your emails easily, and features like scratch cards, discount coupon codes, and gift boxes optimize email performance.

6. SendPulse

SendPulse is a multi-channel marketing platform with a popular email marketing feature. It offers professionally designed email templates customizable using a drag-and-drop editor. You can automate email sending based on user behavior, event triggers, and other variables.

SendPulse’s subscriber rating feature identifies your most valuable subscribers by analyzing open and click rates, and more. You can personalize your emails with replaceable text fields based on name, gender, date of birth, age, and job role.

7. Benchmark Email

Benchmark Email is a great tool for designing responsive emails that look good on any device. It offers image editing directly on the platform and an email editor for adding effects, stickers, and text.

You can choose from many pre-designed templates based on industry, type, and occasion. For the more HTML savvy, a code editor is available for building emails from scratch. The dual view feature lets you see your email design as you edit it, simplifying the creation process.

8. Mailchimp

Mailchimp is a leader in email marketing tools. Their free plan includes basic email marketing features like email creation and scheduling. A standout feature is its smart recommendations, providing valuable audience insights to optimize your marketing efforts.

Designing emails is easy with the Content Manager, where you can store images and files for easy access. Mailchimp automates emails at crucial steps of the buyer journey, such as welcome emails, order confirmations, and abandoned cart reminders.

9. MailerLite

MailerLite stands out with features like a landing page builder and a pop-up customizer. It includes a drag-and-drop email builder, a rich text editor, and a built-in photo editor for creating stunning emails.

You can create responsive landing pages to match your emails, improving conversion chances. Split tests on different email variations help determine the best performing ones. MailerLite provides a comprehensive campaign report with stats like click rate, unsubscribe rate, and open rate.

10. Mailjet

Mailjet offers intuitive and collaborative tools for building effective email marketing campaigns. It allows customization of pre-designed templates to create responsive emails. The real-time collaboration feature is beneficial for teams.

Mailjet lets you add dynamic content for personalized and relevant emails, improving campaign results. Integration with your CRM and easy mailing list management are additional benefits.

11. Moosend

Moosend automates repetitive tasks, saving time. It allows designing behavioral email campaigns based on subscriber information and activities. Advanced segmentation helps send accurate emails, increasing open and click-through rates.

Moosend provides detailed campaign performance reports, helping optimize your campaigns for better results. You can integrate it with your favorite apps to streamline your workflow, and it’s one of the only free email marketing tools that won’t include its logo in your emails.

12. EmailOctopus

EmailOctopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn’t offer as many features as some other tools, it allows you to send a large volume of emails per month, making it ideal for small agencies or entrepreneurs representing multiple brands.

You can send unlimited emails from multiple addresses, and it integrates with third-party apps like MailOptin, WordPress, and Zapier for seamless customer data exchange.

Check out Brevo as well!!! 

Bottom Line

Most of these free email marketing tools come with robust features even without the need to upgrade to a paid plan. Small businesses and marketers can make the most of them while saving time and money. Even if you need to upgrade to accommodate your business needs, many paid plans are affordable and flexible enough to fit your budget.