Get past the blank email.
Make the message yours.
Tell the AI writer what you need to say and who needs to hear it. Get a starting draft, refine the words, and shape the layout before sending. AI is included on every plan.
Start with your idea
A clear brief gives the draft a useful starting point.
Keep project feedback
in one place.
Our new comments panel gives your team one place to share feedback and keep the discussion connected to each project.
Keep feedback beside the project your team is reviewing.
Open a project, invite the people who need to weigh in, and add your first comment. Try it on one active review this week.
Try shared commentsA prewritten Northstar example. You decide what makes the final email.
Bring the point
you want to make.
A useful prompt includes your audience, the main point, the tone, and the action you want the reader to take. The better the brief, the less guessing the draft needs to do.
Include the details that matter to your business, then review the words until they sound like you.
Keep the idea.
Make the sentence work harder.
Rewrite a passage, shorten the message, or adjust the tone and reading level. You can always regenerate it—or write your own.
Our new comments panel gives your team one place to share feedback and keep the discussion connected to each project.
Keep feedback beside the project your team is reviewing.
Give the message
room to be read.
Arrange the sections, images, and buttons your email needs. Start with an available template when you want a familiar layout, then adapt it to the job your message has to do.
Explore email templatesMake the greeting
read naturally.
Use supported merge tags to greet subscribers by name. Check the version with complete details and the version with missing information.
Merge tags like {{first_name}}, {{name}}, and {{email}} are filled in for each subscriber. Write your greeting so it still reads well when a value is missing.
Hi {{first_name}},From a clear brief
to a message you own.
AI helps with the draft. You review the details and choose what gets sent.
Describe the message
Name the audience, the main point, and the next action.
Draft and refine
Generate a starting point, rewrite a passage, or use your own words.
Review the details
Check facts, links, dates, and tone — and run an AI spam-risk check before sending.
Choose the audience
Decide who should receive the email and when it should go out.
Before your next step.
Do I have to use the AI output?
No. Edit it, regenerate it, or write your own message. You decide what gets used.
Can it help with subject lines?
Yes. Generate alternatives, refine the wording, and choose the subject that fits your message.
How do I get copy that sounds like us?
Include your audience, tone, and message details in the brief. Edit the draft until it sounds like your business.
Can I use it for a sequence?
Yes. AI can draft an entire sequence — every email and step — or improve any single message. Review how they work together before you activate it.
Can I write in different languages?
You can draft in different languages. Have someone fluent review the meaning, tone, and local details before sending.
Bring the idea.
Make the draft yours.
Spend your next email thinking about the reader, with a starting point you can shape.