Campaigns that land,
without the price shock.
A monthly send cap of 10× your contacts. An AI writer on every plan. A per-link view of which links did the work. You pay for the contacts you keep — not the emails you send.
Delivered, with bounces flagged
See what was sent and what could not be delivered.
Opens and clicks recorded
A read on attention, with the usual privacy caveats.
Clicks, link by link
Which URLs earned the clicks — not just the total.
Unsubscribes handled for you
Opt-outs are suppressed automatically, every send.
An example campaign for Northstar, a fictional project app. Nothing on this page sends email.
You pay for contacts,
not for sends.
Marketing plans — on their own or in a bundle — include a monthly send cap of 10× your contacts. Your price is set by the number of contacts you store, so a busy sending month never turns into a surprise bill.
Send a weekly newsletter, a launch announcement, and a follow-up in the same week — all within the same plan. Typical email tools charge more for the same contacts; utobo gives you the same 10× send room at a lower price.
See the price ladderWrite it with AI.
Make it sound like you.
Describe the campaign and get a starting draft — subject line, headline, body, and call to action. Rewrite a passage, shorten it, or generate a fresh subject line. AI drafting is included within your plan's monthly AI allowance.
An easier way to run your email marketing this quarter
Send more. Pay by contacts, not sends.
Build an email
that gets read.
Drag and drop text, images, buttons, columns, and dividers into place. Start from a template when you want a familiar layout, then adapt it to the job the message has to do. No HTML required, and it stays readable on a phone.
- Give the email one clear call to action.
- Preview the message before it leaves your workspace.
- Prefer your own words? Write and edit them directly.
Send it to the
right list.
Organise your audience around the messages they should receive, then send to one list or several. Contacts who appear on more than one selected list are deduplicated automatically, so nobody gets the same email twice.
Bring contacts you have permission to email from a CSV, and keep each list focused on a reason to exist.
See how targeting works/new-commentsMost clicks/pricingSome clicks/changelogA few clicks/help/getting-startedA few clicksSee which links
did the work.
Every campaign records opens, clicks, and unsubscribes. The click report breaks down by link, so you see which URLs earned the attention — the pricing page, the changelog, the help guide — and can decide what deserves a follow-up.
Opens and clicks depend on recipient mail systems and can be affected by privacy features and automated activity. Treat them as signals, not proof, and read several together before you change a campaign.
Explore campaign reportingTurn one campaign
into a follow-up.
Enrol a list in a sequence and let each step branch on what a contact does — opened, clicked, didn't open, didn't click, bounced, or replied. Each branch can send a different email, wait longer, or exit the contact from the series. AI can draft the whole sequence for you to review.
Explore SequencesEnrol a list
Start the series with the audience it is written for.
Branch on behaviour
Send the right next message based on opens, clicks, or no response yet.
Stop on a reply
When someone replies, their sequence stops so a person can take over. Reply handling requires Receiving to be configured.
Unsubscribe,
handled for you.
A one-click List-Unsubscribe header and a compliant footer are added to every campaign at send time. When someone opts out, they are suppressed automatically — there is no filter to build and no list to prune by hand.
That keeps your sending honest with the people on your lists, and keeps your reputation with mailbox providers intact.
This month at Northstar.
A short round-up of what shipped, with one thing worth trying this week.
Read the updatePriced by contacts.
Not per send.
Marketing starts at $9 a month for 1,000 contacts, and the ladder climbs with your list. Every tier includes a monthly send cap of 10× your contacts. Transactional starts at $9 a month, and combining two or more channels saves 10%. AI drafting is included within each plan's monthly AI allowance.
Typical email tools charge more for the same contacts.
Before your next campaign.
Am I paying for contacts or for sends?
Contacts. Your plan is priced by the number of contacts you store. Marketing plans — on their own or in a bundle — include a monthly send cap of 10× your contacts, subject to fair-use, reputation, and sending policies. Transactional allowances are separate.
Is AI included on every plan?
Yes, within your plan's monthly AI allowance. Use it to draft a campaign, rewrite or shorten a passage, generate subject lines, or draft an entire sequence. You review and edit everything before it sends.
Do you show which links were clicked?
Yes. Every campaign records opens, clicks, and unsubscribes, with a per-link breakdown of which URLs earned the clicks. Open and click tracking relies on recipient mail systems and can be affected by privacy features and automated activity, so read it as a signal.
Do I have to set up unsubscribe myself?
No. A one-click List-Unsubscribe header and a compliant footer are added to every campaign at send time, and opt-outs are suppressed for you automatically.
Can a sequence stop when someone replies?
Yes. Sequence steps branch on opened, clicked, didn't open, didn't click, bounced, or replied — and a reply stops that contact's sequence so a person can respond. Reply handling requires Receiving to be configured.
Do I need to write everything myself?
No. Draft with AI, build visually with the drag-and-drop editor, or write your own words. You decide what goes out.
Send your next campaign this week.
A generous send cap, AI on every plan, and reporting that shows which links did the work — priced by the contacts you keep.