Flexible plans that grow with you.
Starter
For indie devs & small apps
or $7/mo annually
10,000 emails / mo
Extra emails: $1.00 / 1,000
- What's included
- 3 custom domains
- REST API + SMTP relay
- Official SDKs — Node.js, Python, Go & Ruby
- 6,000+ integrations via Zapier + HMAC-signed webhooks
- Real-time delivery events via webhook
- Open, click & unsubscribe analytics
- Automatic bounce & suppression handling
- AI email editor + template library
- No surprise suspensions — degraded mode, not kill mode
- 90-day delivery logs on every paid plan
- Chat & email support
- Dedicated IPs
Pro
For growing teams & higher volume
or $28/mo annually
100,000 emails / mo
Extra emails: $1.00 / 1,000
- What's included
- 10 custom domains
- REST API + SMTP relay
- Official SDKs — Node.js, Python, Go & Ruby
- 6,000+ integrations via Zapier + HMAC-signed webhooks
- Real-time delivery events via webhook
- Open, click & unsubscribe analytics
- Automatic bounce & suppression handling
- AI email editor + template library
- No surprise suspensions — degraded mode, not kill mode
- 90-day delivery logs on every paid plan
- Chat, email & call support
- Dedicated IPs
Scale
For high-volume production senders
or $95/mo annually
500,000 emails / mo
Extra emails: $1.00 / 1,000
- What's included
- 100 custom domains
- REST API + SMTP relay
- Official SDKs — Node.js, Python, Go & Ruby
- 6,000+ integrations via Zapier + HMAC-signed webhooks
- Real-time delivery events via webhook
- Open, click & unsubscribe analytics
- Automatic bounce & suppression handling
- AI email editor + template library
- No surprise suspensions — degraded mode, not kill mode
- 90-day delivery logs on every paid plan
- Chat, email, call & Zoom support
- Dedicated IPs on request
No setup fees
Our customers
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Every plan, every price
Transactional is metered per email — the allowance below, then $1.00 per 1,000 extra. Promotional is priced per contact with unlimited broadcast sends. All-in-one includes both on one bill. Annual billing saves 20%.
Not sure which plan fits? Use the cost calculator — enter your contacts and volume and it picks the plan.
Transactional email
| Emails / month | Monthly | Annual |
|---|---|---|
| 10,000 | $9/mo | $7/mo · $86/yr |
| 25,000 | $14/mo | $11/mo · $134/yr |
| 50,000 | $19/mo | $15/mo · $182/yr |
| 100,000 | $35/mo | $28/mo · $336/yr |
| 250,000 | $69/mo | $55/mo · $662/yr |
| 500,000 | $119/mo | $95/mo · $1142/yr |
| 1,000,000 | $189/mo | $151/mo · $1814/yr |
| 2,500,000 | $379/mo | $303/mo · $3638/yr |
Promotional email
| Contacts | Monthly | Annual |
|---|---|---|
| 2,500 | $19/mo | $15/mo · $182/yr |
| 5,000 | $29/mo | $23/mo · $278/yr |
| 10,000 | $45/mo | $36/mo · $432/yr |
| 25,000 | $79/mo | $63/mo · $758/yr |
| 50,000 | $119/mo | $95/mo · $1142/yr |
| 100,000 | $179/mo | $143/mo · $1718/yr |
| 250,000 | $299/mo | $239/mo · $2870/yr |
All-in-one
| Emails / month · contacts | Monthly | Annual |
|---|---|---|
| 10,000 · 2,500 | $24/mo | $19/mo · $230/yr |
| 25,000 · 5,000 | $36/mo | $29/mo · $346/yr |
| 50,000 · 10,000 | $55/mo | $44/mo · $528/yr |
| 100,000 · 25,000 | $97/mo | $78/mo · $931/yr |
| 250,000 · 50,000 | $160/mo | $128/mo · $1536/yr |
| 500,000 · 100,000 | $253/mo | $202/mo · $2429/yr |
| 1,000,000 · 250,000 | $415/mo | $332/mo · $3984/yr |
“utobo replaced three tools for us. The API, the campaigns, the automations — all in one place, and the deliverability tooling is better than what we were paying enterprise money for.”
Why teams choose utobo
Everything the big tools make you bolt on — built in, on one bill.
Deliverability, built in
Domain-health checks, a pre-send spam scan, and automatic bounce & suppression handling help keep you in the inbox. If your reputation dips we pause sending and let you appeal — never a silent termination.
Developer-first
A clean REST API, official SDK, SMTP relay, and HMAC-signed webhooks — one platform for both transactional and marketing email.
One platform, one bill
Campaigns, automations, segments, and your transactional API together — no stitching tools together, no second invoice, no juggling vendors.
Compare plans
Every feature utobo ships — included on the All-in-one plan. Transactional starts at $9/mo, Promotional at $19/mo.
| Feature | Starter from $24/mo | Pro from $55/mo | Scale from $160/mo |
|---|---|---|---|
| What's included | |||
| No surprise account suspensions | Included | Included | Included |
| 90-day delivery logs | Included | Included | Included |
| AI writer | Included | Included | Included |
| One bill for API + campaigns | Included | Included | Included |
| Developer tools | |||
| REST API + SMTP relay | Included | Included | Included |
| Official SDKs — Node.js, Python, Go & Ruby | Included | Included | Included |
| Automatic bounce & suppression handling | Included | Included | Included |
| Campaigns & AI | |||
| AI email editor + template library | Included | Included | Included |
| Drag-and-drop visual builder | Included | Included | Included |
| List-based targeting | Included | Included | Included |
| Open, click & unsubscribe analytics | Included | Included | Included |
| Automations & sequences | |||
| Visual drag-and-drop automation builder | Included | Included | Included |
| Multi-step drip sequences | Included | Included | Included |
| 12 prebuilt workflow templates | Included | Included | Included |
| Segments & AI targeting | |||
| Saved segments from any filter | Included | Included | Included |
| AI auto-tagging of contacts on import | Included | Included | Included |
| AI spam & content check before every send | Included | Included | Included |
| Deliverability suite | |||
| Domain health checker (SPF / DKIM / DMARC) | Included | Included | Included |
| Pre-send audience count + per-list suppression | Included | Included | Included |
| Reputation guard — sending pauses, never silently terminates | Included | Included | Included |
| Integrations & webhooks | |||
| 6,000+ apps via Zapier | Included | Included | Included |
| Outgoing webhooks (HMAC-signed events) | Included | Included | Included |
| Inbound | |||
| Receive & manage replies in-app | Included | Included | Included |
| Infrastructure & support | |||
| Custom domains | 3 | 10 | 100 |
| Support | Chat & email | Chat, email & call | Chat, email, call & Zoom |
| Dedicated IPs | Not included | Not included | On request |
Works with your stack
Connect utobo to the tools you already use — no engineering required.
Zapier
6,000+ apps, no code
Webhooks
HMAC-signed real-time events
REST API + SMTP
Drop-in for any codebase
Bring your audience.
We'll make room.
Import your contacts, connect your domain, and switch at your own pace — keep your current platform running until you're ready.
Start your migrationYour contacts. Your domain. Your next chapter.
Secure payments
PCI-compliant checkout
TLS + AES-256
Encrypted in transit & at rest
GDPR compliant
EU & US data handling
No hidden fees
Transparent overage pricing