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FOR FOUNDERS

One email platform,
from first user to serious scale.

Transactional email, campaigns and sequences in one place — so you are not stitching three tools, three bills and three contact lists together while you are trying to build a company.

One workspaceExample
Northstar
TRANSACTIONAL

Your workspace is ready.

Sign in to start your first project. This is the kind of message your product sends the moment someone joins.

Open your workspace
Northstar · Example email
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One place

LoginOne workspace
BillingOne monthly bill
AudienceOne contact list
Transactional, campaigns and sequences — together, not stitched.

An example workspace for Northstar, a fictional startup. Nothing here sends email.

One login for every emailPricing that scales predictablyYour first email in minutesDeliverability handled for you
ONE TOOL, NOT THREE

Stop stitching three
email tools together.

Most startups end up running a transactional provider, a campaign tool and an automation platform side by side — three logins, three invoices, and a contact list that never quite agrees with itself.

utobo email does all three. One workspace, one monthly bill, and one contact list that transactional, campaigns and sequences all read from.

Explore campaigns
One workspaceExample
Everything in one place
TransactionalSign-ins, receipts and resets from your app.
CampaignsNewsletters and announcements to your lists.
SequencesAutomated follow-ups that branch on behaviour.
One login, one bill, one contact list — across all three.
PlansExample
Three ways to start
Transactional · from $9/mo10,000 emails a month for your application mail.
Promotional · from $19/mo2,500 contacts, unlimited campaign sends.
All-in-one · from $24/moTransactional and campaigns on one contact list.
AI is included on every plan, at no extra cost.
PRICING

Pricing you can
plan around.

Three tracks, each with a clear starting point. Transactional from $9/mo for 10,000 emails. Promotional from $19/mo for 2,500 contacts, with unlimited campaign sends — you pay for contacts, not sends. All-in-one from $24/mo brings both together.

AI drafting is included on every plan at no extra cost — so writing onboarding, a newsletter or a re-engagement note never costs more.

Compare the plans
SHIP FAST

Your first email,
in minutes.

A REST API you can read in one sitting, official SDKs for the language you already use, and documentation that matches what the API actually does.

  • One POST to /send-email, one Authorization header.
  • SDKs for Node.js, Python, Ruby and Go — PHP coming soon.
  • A successful response returns an id — keep it to look the message up later.
Explore the Email API
Send your first emailExample request
curl --request POST \
  'https://api.email.utobo.com/functions/v1/send-email' \
  --header 'Authorization: Bearer av_live_...' \
  --header 'Content-Type: application/json' \
  --data '{
    "from": "Northstar <hello@example.com>",
    "to": "alex@example.net",
    "subject": "Your workspace is ready",
    "html": "<p>Sign in to start your first project.</p>"
  }'
Example response
{ "id": "3c9b0f4e-7a2d-4f8b-9c1e-5d6a8b3f2e1c", "message": "Email sent." }

Send from an address on your verified domain. Nothing on this page sends email.

Set up onceOverview
What's handled for you

Built on AWS SES

A proven sending backbone under every message you send.

DKIM and SPF

Authenticate your sending domain in the setup flow to protect your reputation.

Bounces and complaints

Handled automatically, with hard failures added to your suppression list.

Suppression kept current

Addresses that should not be emailed are filtered out for you, so your list stays clean.

DELIVERABILITY

Deliverability,
handled for you.

Sending runs on AWS SES. Add your own sending domain, complete DKIM and SPF in the setup flow, and let bounces and complaints be handled and suppressed automatically — without a job of your own.

A successful send means the message was accepted for sending. The recipient's mail system still decides inbox placement.

See how sending works
BUILT FOR EVERY STAGE

One platform that
grows with the company.

Start with the email your product needs, add campaigns when you have something to say, and connect the two as you scale — without changing tools.

01

Pre-launch

Wire up transactional email for your waitlist, onboarding and password resets. Transactional from $9/mo.

02

Post-launch

Add campaigns when you have something worth sending. Promotional from $19/mo, with unlimited sends to your contacts.

03

Scaling

Move to All-in-one and run transactional and marketing on one contact list, from $24/mo.

TEAM ACCESS

Bring the
whole team in.

Add your co-founder, your first hire and the contractor helping this month. Role-based access keeps each person to what they need — and keeps sending, contacts and API keys out of the wrong hands.

One workspace the team shares, rather than a password passed around.

See what each plan includes
Your teamExample
Who has access
RA
YouOwner · billing and every setting.
CF
Co-founderAdmin · sending, contacts and settings.
FH
First hireMember · create and send campaigns.
BC
ContractorLimited · draft only, no sending.
Role-based access, so keys and lists stay safe.
A few useful answers

Before you choose a stack.

Do I really get transactional and marketing in one account?

Yes. Transactional email, campaigns and sequences run in the same workspace, on one contact list and one bill. The All-in-one plan connects transactional and marketing directly; the Transactional and Promotional plans focus on one job each.

How does pricing work as I grow?

Transactional starts at $9/mo for 10,000 emails. Promotional starts at $19/mo for 2,500 contacts with unlimited campaign sends — you pay for contacts, not sends. All-in-one starts at $24/mo. AI is included on every plan.

Is AI really included at no extra cost?

Yes. AI drafting is part of every plan, so you can write onboarding, a newsletter or a re-engagement email without a separate subscription or a per-message fee.

How fast can I send the first email?

Verify a sending domain, create an API key, and send with one POST or an SDK call. Most teams have a test message out in a few minutes. SDKs are available for Node.js, Python, Ruby and Go, with PHP coming soon.

How is deliverability handled?

Sending runs on AWS SES with DKIM and SPF authentication for your domain. Bounces and complaints are handled automatically and added to a suppression list, so your list stays clean without a job of your own. A successful send means the message was accepted for sending, not that it reached an inbox.

Can I add my team?

Yes. Invite your co-founder, your hires and contractors, and give each the role they need. One shared workspace, no shared password.

What if I only need transactional email today?

Start on the Transactional plan for your app mail, and add campaigns later on the same account when you are ready — there is nothing to migrate and no second tool to learn.

One platform for every email your startup sends.

Start with transactional from $9/mo, add campaigns when you are ready, and keep everything on one login and one contact list. AI is included on every plan.