What does email cost at your volume?
Enter your contacts, how often you email them, and your transactional volume. You get the exact utobo Email plan and price — and, when you need both kinds of email, the bundle price with 10% off.
Prices are the published list prices, the same ones checkout uses.
Your workload
Pick a preset or type your own numbers.
Recommended
Transactional + Marketing bundle
Transactional 50K (Pro) — 50,000 emails/mo + Marketing 5K (Starter) — 5,000 contacts · 10% bundle discount included
or $37.43/mo billed annually
That is about 20,000 marketing emails a month. utobo does not bill per send — every Marketing plan, on its own or in a bundle, includes 10× your contacts in monthly emails, so up to ten full-list campaigns a month never change the price.
Worked examples
Five typical setups and what each costs on utobo Email.
| Setup | Plan | Monthly | Annual (per mo) |
|---|---|---|---|
| Side project500 contacts · 2 newsletters/mo · 5,000 transactional | Transactional 10K (Starter) — 10,000 emails/mo + Marketing 1K (Starter) — 1,000 contacts · 10% bundle discount included | $16.20/mo | $12.90/mo |
| Small SaaS5,000 contacts · 4 campaigns/mo · 50,000 transactional | Transactional 50K (Pro) — 50,000 emails/mo + Marketing 5K (Starter) — 5,000 contacts · 10% bundle discount included | $46.80/mo | $37.43/mo |
| Newsletter25,000 contacts · 8 issues/mo · no transactional | Marketing 25K (Pro) — 25,000 contacts | $124/mo | $99.17/mo |
| App at scale25,000 contacts · 4 campaigns/mo · 500,000 transactional | Transactional 500K (Scale) — 500,000 emails/mo + Marketing 25K (Pro) — 25,000 contacts · 10% bundle discount included | $363.60/mo | $290.85/mo |
| Online store100,000 contacts · 6 campaigns/mo · 100,000 transactional | Transactional 100K (Pro) — 100,000 emails/mo + Marketing 100K (Scale) — 100,000 contacts · 10% bundle discount included | $339.30/mo | $271.43/mo |
How utobo compares on price
List prices from each provider's own pricing page, read October 23, 2026. Providers change prices and package features differently — always check the source. utobo figures are our published plans.
Most providers sell transactional and marketing email as two separate products, so a team that needs both manages two plans. utobo puts both on one bill — combine two or more channels to save 10%, and choose all three (Transactional, Marketing and Cold outreach) for the complete platform from $42.30/mo. The two tables below compare each side on its own.
Transactional email
The email your app sends — receipts, resets, notifications. Priced by volume; utobo gives you a monthly allowance, and at the cap you upgrade — or, on Pro and Scale, buy additional emails for that month — with no automatic overage billing.
| Providermonthly list price · by emails / month | 10K | 50K | 100K | 250K |
|---|---|---|---|---|
| utobo TransactionalYou | $9 | $20 | $28 | $136 |
| Resend Pro / Scale | $20 | $20 | $35 | $170 |
| Twilio SendGrid Email API | from $19.95 | from $19.95 | from $19.95 | from $89.95 |
| Mailchimp Transactional | $20 | $40 | $80 | $200 |
- Resend Pro / Scale — Free up to 3,000 emails/mo (100/day). Transactional and marketing are priced on separate plans. 250K shown as the 100K Pro plan ($35) plus 150K pay-as-you-go overage at $0.90 per 1,000 (overage must be enabled in team settings and is capped at 5× the plan quota); the 200K Scale plan plus overage comes to $200. resend.com
- Twilio SendGrid Email API — SendGrid publishes only “starting at” prices, so the exact per-volume price is not shown; Essentials ($19.95) spans 50K–100K, Pro ($89.95) spans 100K–2.5M. Free tier is a 60-day trial only. Email API and Marketing Campaigns are bought separately. twilio.com
- Mailchimp Transactional — Sold as 25,000-email blocks at $20 each. Requires an active Standard or Premium marketing plan (from $20/mo) that is not included in these figures. mailchimp.com
Marketing email
Newsletters and campaigns to your list. Priced by contacts; utobo never bills per send, so how often you email never changes the price, within the monthly send cap of 10× your contacts. utobo Marketing starts at 1,000 contacts ($9/mo), so 500 contacts is billed at that entry plan.
| Providermonthly list price · by contacts | 500 | 2.5K | 5K | 10K | 25K | 50K | 100K |
|---|---|---|---|---|---|---|---|
| utobo MarketingYou | $9 | $21 | $32 | $59 | $124 | $199 | $349 |
| Mailchimp Standard | $20 | $60 | $100 | $135 | $340 | $495 | $875 |
| Klaviyo Email | $20 | $60 | $100 | $150 | $400 | $720 | $1,380 |
| MailerLite Comfort | $12 | $33 | $49 | $89 | $179 | $319 | $439 |
| ActiveCampaign Plus | $49 | $95 | $145 | $189 | $389 | $609 | Sales |
| Resend Marketing | Free | $40 | $40 | $80 | $180 | $250 | $450 |
- Mailchimp Standard — Standard plan, priced per contact (about 12× contacts in monthly sends). Transactional email is a separate add-on. mailchimp.com
- Klaviyo Email — Priced per active profile, with monthly email sends of 10× profiles. Transactional email is limited to Klaviyo-approved, metric-triggered flow emails on paid plans. klaviyo.com
- MailerLite Comfort — Comfort plan; sends capped at 10× the tier. Transactional email is a separate product, MailerSend. mailerlite.com
- ActiveCampaign Plus — Plus plan, prices billed annually (monthly-billing prices are not shown). 500 contacts is billed at the 1,000 minimum; over 50,000 is sales-only. Transactional email is a paid add-on. activecampaign.com
- Resend Marketing — Marketing plan, per contact with unlimited marketing sends. Free up to 1,000 contacts. Transactional is a separate plan. resend.com
Two bills, or one
On these providers, transactional and marketing email are bought separately:
- Mailchimp — transactional email is a separate add-on (Mandrill).
- Twilio SendGrid — Email API and Marketing Campaigns are bought separately.
- Resend — transactional and marketing are separate plans.
- ActiveCampaign — transactional email is a paid add-on.
- MailerLite — transactional email is a separate product (MailerSend).
A few price them together instead — Brevo, for example, bills by total monthly email volume across both (from $9/mo for 5,000 emails, 500 contacts included). That is one bill too, priced by how much you send, where utobo prices by contacts — Marketing with a monthly send cap of 10× your contacts, on its own or in a bundle.
Bundle them on utobo and both run on one contact list and one bill — see how the one-platform approach works.
How the billing works
Transactional — per email
A monthly allowance (10,000 on the $9 Starter plan); reach it and sending pauses with a prompt to upgrade — or, on Pro and Scale, buy additional emails for that month ($0.90 / $0.80 per 1,000) — with no automatic overage billing. Priced continuously from 10,000 to 1,000,000 emails a month; above that, contact us for a custom offer.
Marketing — per contact
Priced by contacts, from $9/mo for 1,000, with a monthly send cap of 10× your contacts. Within that cap, how often you send does not change the bill.
Bundle — combine channels, one bill
Choose Transactional, Marketing, Cold outreach, or combine the channels you need. Size each channel independently. Combine two or more channels to save 10%. Choose all three for the complete utobo Email platform, from $42.30/mo. Each channel keeps its own monthly allowance, shown before checkout.
Annual billing saves 20% on every plan, applied after any bundle discount. Every tier is listed on the pricing page.
Common questions
One platform for both kinds of email
Transactional API, campaigns and automations on one contact list — with free migration help.