What does email cost at your volume?
Enter your contacts, how often you email them, and your transactional volume. You get the exact utobo Email plan and price — and, when you need both kinds of email, whether one All-in-one plan or two separate plans is cheaper.
Prices are the published list prices, the same ones checkout uses.
Your workload
Pick a preset or type your own numbers.
Recommended
Transactional + Promotional
Transactional 50K (Starter) — 50,000 emails/mo + Promotional 5K (Starter) — 5,000 contacts
or $38/mo billed annually
Also possible
All-in-one
All-in-one 50K (Pro) — 50,000 emails/mo · 10,000 contacts
or $44/mo billed annually
That is about 20,000 marketing emails a month. utobo does not bill per send, so campaign frequency never changes the price — worth remembering when you compare against providers that charge per email.
Worked examples
Five typical setups and what each costs on utobo Email.
| Setup | Plan | Monthly | Annual (per mo) |
|---|---|---|---|
| Side project500 contacts · 2 newsletters/mo · 5,000 transactional | All-in-one 10K (Starter) — 10,000 emails/mo · 2,500 contacts | $24/mo | $19/mo |
| Small SaaS5,000 contacts · 4 campaigns/mo · 50,000 transactional | Transactional 50K (Starter) — 50,000 emails/mo + Promotional 5K (Starter) — 5,000 contacts | $48/mo | $38/mo |
| Newsletter25,000 contacts · 8 issues/mo · no transactional | Promotional 25K (Pro) — 25,000 contacts | $79/mo | $63/mo |
| App at scale25,000 contacts · 4 campaigns/mo · 500,000 transactional | Transactional 500K (Scale) — 500,000 emails/mo + Promotional 25K (Pro) — 25,000 contacts | $198/mo | $158/mo |
| Online store100,000 contacts · 6 campaigns/mo · 100,000 transactional | Transactional 100K (Pro) — 100,000 emails/mo + Promotional 100K (Scale) — 100,000 contacts | $214/mo | $171/mo |
How utobo compares on price
List prices from each provider's own pricing page, read September 21, 2026. Providers change prices and package features differently — always check the source. utobo figures are our published plans.
Most providers sell transactional and marketing email as two separate products, so a team that needs both manages two plans. utobo puts both on one — the All-in-one plan starts at $24/mo for 10,000 emails and 2,500 contacts. The two tables below compare each side on its own.
Transactional email
The email your app sends — receipts, resets, notifications. Priced by volume; utobo bills a monthly allowance, then $1.00 per 1,000 extra.
| Providermonthly list price · by emails / month | 10K | 50K | 100K | 250K |
|---|---|---|---|---|
| utobo TransactionalYou | $9 | $19 | $35 | $69 |
| Resend Pro / Scale | $20 | $20 | $35 | $200 |
| Twilio SendGrid Email API | from $19.95 | from $19.95 | from $19.95 | from $89.95 |
| Mailchimp Transactional | $20 | $40 | $80 | $200 |
- Resend Pro / Scale — Free up to 3,000 emails/mo. Transactional and marketing are priced on separate plans. 250K shown as the 200K plan ($160) plus 50K overage at $0.80 per 1,000. resend.com
- Twilio SendGrid Email API — SendGrid publishes only “starting at” prices, so the exact per-volume price is not shown; Essentials ($19.95) spans 50K–100K, Pro ($89.95) spans 100K–2.5M. Free tier is a 60-day trial only. Email API and Marketing Campaigns are bought separately. twilio.com
- Mailchimp Transactional — Sold as 25,000-email blocks at $20 each. Requires an active Standard or Premium marketing plan (from $20/mo) that is not included in these figures. mailchimp.com
Marketing email
Newsletters and campaigns to your list. Priced by contacts; utobo never bills per send, so how often you email never changes the price. utobo Promotional starts at 2,500 contacts ($19/mo), so 500 contacts is billed at that entry plan.
| Providermonthly list price · by contacts | 500 | 2.5K | 5K | 10K | 25K | 50K | 100K |
|---|---|---|---|---|---|---|---|
| utobo PromotionalYou | $19 | $19 | $29 | $45 | $79 | $119 | $179 |
| Mailchimp Standard | $20 | $60 | $100 | $135 | $340 | $495 | $875 |
| Klaviyo Email | $20 | $60 | $100 | $150 | $400 | $720 | $1,380 |
| MailerLite Comfort | $12 | $33 | $49 | $89 | $179 | $319 | $439 |
| ActiveCampaign Plus | $49 | $95 | $145 | $189 | $389 | $609 | Sales |
| Resend Marketing | Free | $40 | $40 | $80 | $180 | $250 | $450 |
- Mailchimp Standard — Standard plan, priced per contact (about 12× contacts in monthly sends). Transactional email is a separate add-on. mailchimp.com
- Klaviyo Email — Priced per active profile (about 10× profiles in monthly sends). No transactional email on this plan. klaviyo.com
- MailerLite Comfort — Comfort plan; sends capped at 10× the tier. Transactional email is a separate product, MailerSend. mailerlite.com
- ActiveCampaign Plus — Plus plan, prices billed annually (monthly-billing prices are not shown). 500 contacts is billed at the 1,000 minimum; over 50,000 is sales-only. Transactional email is a paid add-on. activecampaign.com
- Resend Marketing — Marketing plan, per contact with unlimited marketing sends. Free up to 1,000 contacts. Transactional is a separate plan. resend.com
Two bills, or one
On these providers, transactional and marketing email are bought separately:
- Mailchimp — transactional email is a separate add-on (Mandrill).
- Twilio SendGrid — Email API and Marketing Campaigns are bought separately.
- Resend — transactional and marketing are separate plans.
- ActiveCampaign — transactional email is a paid add-on.
- MailerLite — transactional email is a separate product (MailerSend).
A few price them together instead — Brevo, for example, bills by total monthly email volume across both (from $9/mo for 5,000 emails, 500 contacts included). That is one bill too, priced by how much you send, where utobo Promotional and All-in-one are priced by contacts with unlimited broadcast sends.
With utobo All-in-one, both run on one contact list and one bill — see how the one-platform approach works.
How the billing works
Transactional — per email
A monthly allowance (10,000 on the $9 Starter plan), then $1.00 per 1,000 extra. Tiers run from 10,000 to 2.5M emails a month.
Promotional — per contact
Priced by contacts, from $19/mo for 2,500, with unlimited broadcast sends under our fair-use policy. How often you send does not change the bill.
All-in-one — both, one bill
A transactional allowance plus a contact allowance, from $24/mo for 10,000 emails and 2,500 contacts. Priced below the two tracks bought together at matched volumes.
Annual billing saves 20% on every plan. Every tier is listed on the pricing page.
Common questions
One platform for both kinds of email
Transactional API, campaigns and automations on one contact list — with free migration help.