Transactional and marketing email in one platform.
One contact list, one API, one bill. utobo Email sends your application's receipts, resets and notifications through the same platform as your newsletters, campaigns and automations — so you never stitch two tools together, and your unsubscribes and bounces apply everywhere at once.
Why most teams end up with two email tools
It is rarely a decision. It is what the market sells.
API providers stop at transactional
Developer-first services such as Resend are deliberately narrow: a clean transactional API plus basic broadcasts. Segmentation, drip automations and a real contact list mean adding a second product.
Marketing suites bolt transactional on
In Mailchimp, transactional email is a separate paid product (Mailchimp Transactional, formerly Mandrill). In SendGrid the marketing side has always felt secondary to the API. Either way: two products, two contact stores, two bills.
Vertical suites are built for a different job
Klaviyo is an ecommerce data platform; ActiveCampaign is an automation builder with a CRM. Both are excellent at their job and heavy for a team that simply needs to send both kinds of email well.
What changes when both live in one place
- One contact list: an unsubscribe or a hard bounce is suppressed everywhere, automatically — no syncing lists between tools
- One domain setup: verify a single DKIM record and utobo keeps SPF, DKIM and DMARC aligned for every message you send
- One set of delivery logs and webhooks (delivered, opened, bounced, complained) for receipts and campaigns alike
- One AI writer and template editor for transactional templates, newsletters and drip sequences
- One API key, one SMTP relay, one Node.js SDK — the marketing side is a feature, not an integration
- One bill: the All-in-one plan is priced below the two tracks bought together
What it costs
All-in-one plans at three typical sizes. Prices are the published list prices.
| You send | Plan | Monthly | Annual (per mo) |
|---|---|---|---|
| 2,500 contacts + 10,000 transactional emails a month | All-in-one 10K — 10,000 emails · 2,500 contacts | $24/mo | $19/mo |
| 25,000 contacts + 100,000 transactional emails a month | All-in-one 100K — 100,000 emails · 25,000 contacts | $97/mo | $78/mo |
| 100,000 contacts + 500,000 transactional emails a month | All-in-one 500K — 500,000 emails · 100,000 contacts | $253/mo | $202/mo |
Different mix? Run your own numbers — the calculator also tells you when two separate plans would be cheaper.
Set it up in an afternoon
Verify your domain
Send transactional email
Bring your contacts
Send your first campaign
Who this is for — and who it is not for
A good fit
- Software products that send receipts, resets and notifications and also email their users about what is new
- Online stores and creators sending order email plus newsletters and promotions
- Teams paying for an API provider and a marketing suite and reconciling two contact lists
Not a fit
- Cold outreach to people who have not opted in — utobo is for permission-based email; use a dedicated outreach tool
- Teams that need Klaviyo-depth ecommerce analytics or ActiveCampaign-style hand-built automation trees
Common questions
Stop running two email tools
Transactional API, campaigns and automations on one contact list — with free migration help.