Transactional and marketing email in one platform.
One contact list, one API, one bill. utobo Email sends your application's receipts, resets and notifications through the same platform as your newsletters, campaigns and automations — so you never stitch two tools together, and your unsubscribes and bounces apply everywhere at once.
Why most teams end up with two email tools
It is rarely a decision. It is what the market sells.
API providers price marketing separately
Developer-first services such as Resend began as a clean transactional API and now sell marketing email — broadcasts, contacts and automations — as a separate plan, sized and priced on its own.
Marketing suites bolt transactional on
In Mailchimp, transactional email is a separate paid add-on (Mailchimp Transactional, formerly Mandrill). In SendGrid, Marketing Campaigns is a separate product with its own plan and price. Either way: two products to buy, set up and keep in sync.
Vertical suites are built for a different job
Klaviyo is an ecommerce data platform; ActiveCampaign is an automation builder with a CRM. Both are excellent at their job and heavy for a team that simply needs to send both kinds of email well.
What changes when both live in one place
- One contact list: an unsubscribe or a hard bounce is suppressed everywhere, automatically — no syncing lists between tools
- One domain setup: verify your sending domain once and the same records authenticate receipts and campaigns alike
- One set of delivery logs and webhooks (delivered, opened, bounced, complained) for receipts and campaigns alike
- One AI writer and template editor for transactional templates, newsletters and drip sequences
- One API key, one SMTP relay, one Node.js SDK — the marketing side is a feature, not an integration
- One bill: combine two or more channels to save 10% — add Cold outreach for the complete platform — on a single invoice
What it costs
Transactional + Marketing bundles at three typical sizes. Prices are the published list prices, with the 10% bundle discount.
| You send | Plan | Monthly | Annual (per mo) |
|---|---|---|---|
| 2,500 contacts + 10,000 transactional emails a month | Transactional 10K (Starter) — 10,000 emails/mo + Marketing 3K (Starter) — 3,000 contacts · 10% bundle discount included | $27/mo | $21.60/mo |
| 10,000 contacts + 20,000 transactional emails a month | Transactional 20K (Starter) — 20,000 emails/mo + Marketing 10K (Starter) — 10,000 contacts · 10% bundle discount included | $65.70/mo | $52.50/mo |
| 50,000 contacts + 100,000 transactional emails a month | Transactional 100K (Pro) — 100,000 emails/mo + Marketing 50K (Pro) — 50,000 contacts · 10% bundle discount included | $204.30/mo | $163.42/mo |
Different mix? Run your own numbers — the calculator prices any mix of contacts, campaigns and transactional volume.
Set it up in an afternoon
Verify your domain
Send transactional email
Bring your contacts
Send your first campaign
Who this is for — and who it is not for
A good fit
- Software products that send receipts, resets and notifications and also email their users about what is new
- Online stores and creators sending order email plus newsletters and promotions
- Teams paying for an API provider and a marketing suite and reconciling two contact lists
Not a fit
- Cold outreach from purchased or scraped lists — the Cold outreach track's campaigns send from your own mailboxes, and all cold outreach must follow our acceptable-use policy
- Teams that need Klaviyo-depth ecommerce analytics or ActiveCampaign-style hand-built automation trees
Common questions
Stop running two email tools
Transactional API, campaigns and automations on one contact list — with free migration help.